What Makes Us Different

We're a Data-Driven Digital Marketing Agency

At Gator SEM we help brands squeeze the most out of their paid search campaigns while growing their web presence organically, with good old fashioned content.

We take a data-driven approach to digital marketing, continually optimizing as we learn more about your customers, and supporting your team through every step of the process.

We Get Results

Our focus is on optimizing conversion rates, driving engagement, and increasing your ROI. Our results speak for themselves.

Our Efforts Are Integrated

Our integrated approach combines SEM, SEO, content marketing, social media marketing, and UX optimization.

there when you need us

We work closely with our clients, keeping you informed through weekly collaboration and monthly reporting.

We're Always Optimizing

Analyzing the data and refining our methodology is at the heart of everything we do.

Meet the Team

Mat Houchens


A marketing wizard with the heart of a data scientist.

Mat has a relentless entrepreneurial spirit. He started his first online community in the early 2000s and never looked back. From energy to insurance to gaming, he’s been connecting people digitally for decades.

Gator SEM began as a local SEO consultancy and quickly grew into a one-stop shop for SEM, SEO, content marketing, social media marketing, and UX optimization.

Mat brings over 10 years of experience leading digital marketing campaigns at Infinite Energy. During his tenure they became the top-rated energy company in the country.

Dan Shurley

Digital Strategist

A strategic thinker with storytelling chops.

Dan is a strategic thinker and writer who thrives at the intersection of technology and the arts. He brings his knack for storytelling—both verbal and visual—to everything he does at Gator SEM.

He has worked as a UX specialist for Kaiser Permanente, California’s leading healthcare provider, and produced digital content for the American College of Physicians during the rollout of the Affordable Care Act.

Dan holds a Master of Fine Arts in Creative Writing from the University of Florida.

Meet Our Clients

We’re fortunate to have worked with some great companies of all shapes and sizes, from local businesses to national brands. We have especially deep affinities with energy, real estate, and law firms.

Our Offices

Our team is distributed throughout the US, with main offices in Gainesville, Florida, and Philadelphia.

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