What Makes Us Different

We're a Data-Driven Digital Marketing Agency

At Gator SEM we help brands squeeze the most out of their paid search campaigns while growing their web presence organically, with good old fashioned content.

We take a data-driven approach to digital marketing, continually optimizing as we learn more about your customers, and supporting you team through every step of the process.

We Get Results

Our focus is on optimizing conversion rates, driving engagement, and increasing your ROI. Our results speak for themselves.

An Integrated Approach

Our integrated approach combines SEM, SEO, content marketing, social media marketing, and UX optimization.

there when you need us

We work closely with our clients, keeping you informed through weekly collaboration and monthly reporting.

We're Always Improving

Analyzing the data and refining our methodology is at the heart of everything we do.

Squad Goals

Meet Our Talented Team

Mat Houchens


A marketing wizard with the heart of a data scientist.

Mat has a relentless entrepreneurial spirit. He started his first online community in the early 2000s and never looked back. From energy to insurance to gaming, he’s been connecting people digitally for decades.

Gator SEM began as a local SEO consultancy and quickly grew into a one-stop shop for SEM, SEO, content marketing, social media marketing, and UX optimization.

Mat brings 10 years of experience managing Infinite Energy’s digital presence. Under his stewardship Infinite Energy became the top-rated energy company in the country, while his team racked up 20 ADDY awards. He also brings three years of sales experience, having built over $500k in annual margins and managed $1M+ in annual ad spend for Google, direct mail, and other channels.

For fun Mat runs Add More Funds, a suite of free fantasy sports analysis tools. He’s also a big time whiskey enthusiast, with 100s of different bottles.

Dan Shurley

Digital Strategist

A strategic thinker with storytelling chops.

Dan is a strategic thinker and writer who thrives at the intersection of tech and the arts. He brings his knack for storytelling and connecting with audiences to everything he does at Gator SEM.

Prior to joining the Gator SEM team, he worked as a UX specialist for Kaiser Permanente, California’s biggest and best healthcare provider, and produced digital content for the American College of Physicians during the rollout of the Affordable Care Act.

Dan attended the University of Florida’s Master of Fine Arts program in Creative Writing, where, as a teacher he introduced Gen Zers to these things called books. He currently teaches web design at Immaculata University, an easier sell.

Olivia Copeland

Google Ads

Chad Brooks

Social Media Wizard

Megan Cooper

Senior Designer

You're With Good Company

Meet Our Clients

We’re fortunate to have worked with some great companies of all shapes and sizes, from local businesses to national brands. We have especially deep affinities with energy, real estate, and law firms.

Our Offices

Our team is distributed throughout the US, with main offices in Gainesville, Florida, home of the Gator Nation, and Philadelphia, birthplace of the nation and the humble cheesesteak.

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