Industry: Food and Drinks/Community
Services: WordPress Theme Customization, Email Marketing, Content Marketing and Search Engine Optimization
The Bourbon Society of Central Florida is the premiere Florida whiskey group. Once focused only on Facebook, the group has grown tremendously over the past year with over 5,000 members.
What We Did
The Society wanted a website where members could watch recent podcasts, register for events, raise money for causes, write reviews for whiskey and buy merchandise and bottles. They were using Squarespace, but needed more flexibility to have members-only areas of the site.
We scouted out a WordPress theme that offered all these features and optimized the site based on the unique permissions structure they wanted, customizing a WooCommerce installation to handle all their ecommerce needs.
In addition to setting up the website, we assist the Society with email marketing, promoting merchandise and private barrel picks for members to purchase.
After only four months the Bourbon Society has seen thousands of user registrations on the website and sales numbers that have exceeded expectations. On top of all that, we helped the Society rank #1 on Google for competitive terms, such as “Florida Whiskey Group” and other specific high volume questions people are asking search engines.
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