Industry: Energy and Utilities

Services: Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing, Website Design

Background

Infinite Energy serves natural gas customers in Florida, Georgia, New Jersey and Ohio and electricity customers in Texas.

What We Did

We assisted as a full-service digital marketing agency, guiding and implementing SEM and organic search campaigns.

Managed over $300k in annual spend while reducing acquisition costs over 35% through Google Ads.

Search Engine Optimization

Optimized landing pages, helping rank in the top three for top keywords such as Georgia Natural Gas Rates.

Social Media Marketing

Ran brand awareness campaigns to increase ad recall rates. Managed overall brand communication to customers regarding corporate citizenship and other culture-related topics.

Email Marketing

Automated email communication for account-related actions. Increased customer satisfaction through a series of onboarding emails.

Content Marketing

Focused on energy related topics such as energy savings tips and DIY projects, bringing more visitors searching for related terms to the site.

Web Design

Designed and built the Infinite Energy website landing pages, customer portal, and enrollment application.

Results

We reduced acquisition costs, increased overall organic conversions, propelled the company to the top three search results for several keywords, all while raising Infinite Energy’s profile in their region.

In addition to delivering data-driven results that improved Infinite Energy’s bottom line, we grew their brand awareness and improved public perception, making them the highest-rated energy company in the country, with a 4.9 Google reviews rating and over 1,000 reviews.

50 %
increase in customer count
0 %
reduction in CPA via Google Ads

Free Consultation

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Clients Love Us

Gator SEM did an excellent job collaborating with my company to build our website. We will be using their services in the future.
Michael Provost
Michael Provost
Ovation Construction
They are some of the most knowledgeable professionals I've had the experience and pleasure to work with in the SEO/SEM field. If you are lucky enough to have him work with you then you are already winning.
Kristen and Rebecca
Kristen and Rebecca
Rabell Realty
They were extremely helpful in transitioning our website over to WordPress and getting us setup with the essentials we needed for our group.
Frank Mentlick
Frank Mentlick
Bourbon Society of Central Florida

Our Services

Search Engine Marketing

Email Marketing

Search Engine Optimization

Content Marketing

Social Media Marketing

WordPress Design