Industry: Energy and Utilities
Services: Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing, Website Design
Infinite Energy serves natural gas customers in Florida, Georgia, New Jersey and Ohio and electricity customers in Texas.
What We Did
We assisted as a full-service digital marketing agency, guiding and implementing SEM and organic search campaigns.
Managed over $300k in annual spend while reducing acquisition costs over 35% through Google Ads.
Optimized landing pages, helping rank in the top three for top keywords such as Georgia Natural Gas Rates.
Ran brand awareness campaigns to increase ad recall rates. Managed overall brand communication to customers regarding corporate citizenship and other culture-related topics.
Automated email communication for account-related actions. Increased customer satisfaction through a series of onboarding emails.
Focused on energy related topics such as energy savings tips and DIY projects, bringing more visitors searching for related terms to the site.
Designed and built the Infinite Energy website landing pages, customer portal, and enrollment application.
We reduced acquisition costs, increased overall organic conversions, propelled the company to the top three search results for several keywords, all while raising Infinite Energy’s profile in their region.
In addition to delivering data-driven results that improved Infinite Energy’s bottom line, we grew their brand awareness and improved public perception, making them the highest-rated energy company in the country, with a 4.9 Google reviews rating and over 1,000 reviews.
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