Industry: Real Estate
Services: Search Engine Marketing, Search Engine Optimization, Content Marketing, WordPress Theme Customization
Rabell Realty is a women-owned and operated real estate brokerage serving multiple areas within Florida, including the Gainesville and Tampa area. While the brokerage is relatively new, Kristen and Rebecca are seasoned veterans in the real estate scene, and also recently launched a property management company.
What We Did
There was an immediate need in the first year to show up in search results when potential customers were looking to buy or sell a home. We helped them establish authority in their market areas with local citations, website optimizations, and landing pages designed to target specific neighborhoods with the goal of converting homeowners into potential listing appointments. We also began managing their PPC campaigns through Google Ads in 2020.
Rabell Realty Group now appears on the first page of Google results for major real estate terms in Gainesville.
From January 2020 through October of 2020, they also saw a 40%+ increase in several organic search metrics, including new users and registrations.
On the paid search side, they saw a 148% increase in buyer registrations as compared to the same period in 2019.
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