Industry: Legal Services
Services: Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Content Marketing, Website Design
Rep for Vets makes it easier for veterans to get benefits through the complex bureaucracy of the Veterans Administration.
They were spending over $25,000 per month online and through TV and had very little to show for it in terms of new leads and retainers coming in.
What We Did
Gator SEM worked hand in hand with Green Moon Media to turn this ship around through a variety of channels:
We came on in February of 2020 and started with the low-hanging fruit model by getting ads running almost immediately with an outdated website, but the results still exceeded our expectations.
In May, we ran into the issue of too many leads coming in to handle and response times dipped, reducing overall retainers for that month.
After establishing early success, we moved to propose an updated website to increase conversion rates and user experience. In addition to the new website, we revamped the TV commercial to be in line with the new look and feel of the website in mid September.
October 2020 was the first full month of all our efforts coming together as one. During this month we more than doubled retained clients and saw a slow and steady uptick in organic traffic.
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