What is Content Marketing?

Content marketing is an organic complement to paid search campaigns that encompasses blog articles, landing pages, on-page SEO, social media distribution, and much more. The goal of content marketing is to grow brand awareness and visibility by producing a steady flow of helpful and relevant content.

Content marketing is educational, not promotional. In the digital age, content is still king. By becoming an authoritative source of information on topics that matter to your customers, your business is more likely to get discovered by the right audience and earn their trust and loyalty.

Why Gator SEM?

For content to rank on Google, you need to be the most relevant result for a given query. That means creating content that aligns with search intent. Our intent-driven approach harnesses Google’s search algorithm to provide answers to the questions your customers are asking, with an understanding of why they’re asking them. In a nutshell, intent-driven marketing separates the tire kickers from customers who have a real interest in using your service or buying your product at that time, or within a short window of time. This approach results in lower bounce rates and higher conversions.

But that’s just the start. Our social media team ensures that your content reaches the right audience at the right time. We also track and analyze content in an iterative process that homes in on what works for your customers over time.

Content Marketing Services

Here are a few of our core content marketing services.

intent-driven content

We optimize content with search intent in mind, leveraging the latest advances of Google’s search algorithm.

landing page development

We develop landing pages around search intent, so visitors land on exactly what they’re looking for.

Blogging Services

Our talented team of writers adopts your brand’s voice to create compelling and useful blog posts that drive engagement and visibility.

We produce content that is SEO-friendly and shareable. The more people are linking to your content, the greater your search engine visibility.

Our social media specialists ensure that our content gets distributed to the platforms your audience is using, when they’re using them.

Analytics and Tracking

It’s not enough to write great content and call it a day. We analyze and track content consumption trends to make sure we’re driving customer action.

Free Consultation

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Search Engine Marketing

Email Marketing

Search Engine Optimization

Content Marketing

Social Media Marketing

WordPress Theme Customization

Our Clients Love Us

Kristen Rabell and Rebecca Johnson

Rabell Realty Group/KNR Property Management

They are some of the most knowledgeable professionals I've had the experience and pleasure to work with in the SEO/SEM field. If you are lucky enough to have him work with you then you are already winning.

Carissa Blaser

Carisa Blaser

Pure Aesthetics

Gator SEM has been very helpful. Mat is reliable, trustworthy and great to work with. His work is timely and professional, always 2 steps ahead!

Michael Provost

Ovation Construction

Gator SEM did an excellent job collaborating with my company to build our website. We will be using their services in the future.
Bourbon Society of Central Florida

Frank Mentlick

Bourbon Society of Central Florida

They were extremely helpful in transitioning our website over to WordPress and getting us setup with the essentials we needed for our group.

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