What is Content Marketing?
Content marketing is an organic complement to paid search campaigns that encompasses blog articles, landing pages, on-page SEO, social media distribution, and much more. The goal of content marketing is to grow brand awareness and visibility by producing a steady flow of helpful and relevant content.
Content marketing is educational, not promotional. In the digital age, content is still king. By becoming an authoritative source of information on topics that matter to your customers, your business is more likely to get discovered by the right audience and earn their trust and loyalty.
Why Gator SEM?
For content to rank on Google, you need to be the most relevant result for a given query. That means creating content that aligns with search intent. Our intent-driven approach harnesses Google’s search algorithm to provide answers to the questions your customers are asking, with an understanding of why they’re asking them. In a nutshell, intent-driven marketing separates the tire kickers from customers who have a real interest in using your service or buying your product at that time, or within a short window of time. This approach results in lower bounce rates and higher conversions.
But that’s just the start. Our social media team ensures that your content reaches the right audience at the right time. We also track and analyze content in an iterative process that homes in on what works for your customers over time.
Content Marketing Services
Here are a few of our core content marketing services.
We optimize content with search intent in mind, leveraging the latest advances of Google’s search algorithm.
We develop landing pages around search intent, so visitors land on exactly what they’re looking for.
Our talented team of writers adopts your brand’s voice to create compelling and useful blog posts that drive engagement and visibility.
We produce content that is SEO-friendly and shareable. The more people are linking to your content, the greater your search engine visibility.
Our social media specialists ensure that our content gets distributed to the platforms your audience is using, when they’re using them.
It’s not enough to write great content and call it a day. We analyze and track content consumption trends to make sure we’re driving customer action.