What is Email Marketing?

Email marketing is essentially direct mail marketing done electronically. It’s also the most profitable direct marketing channel, capable of delivering over 30 times your initial investment if done correctly. The Direct Marketing Association (DMA) found in a 2015 study that for every $1 spent, email had an average ROI of $38. Not only is email marketing a smart, cost-effective investment, it’s a great way to build relationships with your customers over time.

You can use email to communicate news about products, services, special offers, or the type of helpful, consumer-focused content you might find in a newsletter. The key to email marketing is consistency, so your subscribers know when to expect communications from you.The good news is that with the average email open rate across industries averaging just below 20%, email marketing is still a highly effective digital marketing strategy.

Why Gator SEM?

We give you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business, with the added benefit of decades of experience in the field.

We’ve implemented a variety of email marketing campaigns for our clients, including onboarding, surveys, and even sales emails. We can help you create engaging email campaigns that look good on any device and, most importantly, get results.

Email Marketing Services

We can help you build your email marketing list through effective content marketing. We’ll help create campaigns to convert new emails to customers.

Sync your web forms to your email list and set up smart triggers that send out customized emails based on the information prospects have provided.

We perform multivariate testing on all aspects of your emails, from the subject line all the way to the call to action, to help you craft the perfect message to your customers.

Leave the template building to us. We’ll build out stylish email templates that match your brand, regardless of which platform you use.

Whether you need help an email marketing platform that’s right for your business needs or just handling the day-to-day aspects of managing and optimizing a campaign, we’ve got you covered. Get in touch today to see how we can help you with your email marketing campaigns.

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