Search Engine Marketing is What We Do Best
We help local, regional and national brands unlock the true potential of their paid online advertising campaigns. Our clients trust us to manage over $1 million in annual ad spend each year in a variety of industry verticals. The size of our portfolio affords us access to an ad specialist at Google who advises us on optimization strategies and lets us know about the latest AI-powered developments coming down the pipeline, straight from the source. So when you partner with Gator SEM, you get us and Google!
Our paid search campaigns are informed by data, which we tirelessly analyze and track with the goal of increasing conversions and reducing cost-per-conversion. To this end, we continually recalibrate our organic search initiatives, including Search Enginge Optimization and Content Marketing, to reinforce and amplify paid search efforts.
Here’s a breakdown of what goes into our SEM approach:
Search Engine Marketing Services
SEM is all about finding your niche. Keyword research allows us to target only the keywords you need to rank for.
We use our expert knowledge of Google Ads to continually optimize our paid search campaigns.
Google isn’t the only search engine. Bing, YouTube, Facebook, and Amazon can also be effective platforms for reaching your audience.
Putting your brand back in front of visitors who came to your site but didn’t convert is an effective way to stretch your paid search campaign dollar.
We optimize our ads with search intent in mind, leveraging the latest advances in Google’s AI-powered search algorithm.
We combine paid search, organic lead nurturing, and UX optimization into one unified effort to drive conversions.