What Is Search Engine Marketing
Search engine marketing, or SEM, is one of the more cost-effective ways to grow your business quickly. When a prospective customer types a query into a search engine, they do so with an intention. Whether that intention is to buy a product, hire the services of a professional, learn more about something, or find an answer to a pressing problem, understanding the intent behind a search and giving the customer exactly what they’re looking for when they’re looking for it can be a powerful marketing strategy.
SEM typically refers to paid search, with Search Engine Optimization term that is now used to talk about organic side. The two go hand in hand. You will also hear people use the term PPC, or pay-per-click advertising, interchangeably with SEM, but PPC has broader applications than just search, and can also be [link: leveraged effectively on social media].
Search Engine Marketing is What We Do Best
We help local, regional and national brands unlock the true potential of their search campaigns. Our clients trust us to manage over $1 million in annual ad spend each year in a variety of industry verticals. The size of our portfolio affords us access to an ad specialist at Google who advises us on optimization strategies and lets us know about the latest AI-powered developments coming down the pipeline, straight from the source. So when you partner with Gator SEM, you get us and Google!
Our paid search campaigns are informed by data, which we tirelessly analyze and track with the goal of increasing conversions and reducing CPC, or cost-per-conversion. To this end, we continually recalibrate our organic search initiatives, including Search Enginge Optimization and Content Marketing, to reinforce and amplify paid search efforts.
Here’s a breakdown of what goes into our SEM approach:
Search Engine Marketing Services
If no one is searching for what you’re writing about, you won’t get traffic from search engines. That’s why we spend a lot of time researching keywords to best target the ones you should be ranking on.
Our SEM experts are all Google Ads certified. We use our expert knowledge of the platform and access to a dedicated ad specialist at Google to cook up ways to maximize your ROI.
Google is not the only search engine. In fact, YouTube is the second largest search engine, trailed by Amazon and Facebook. We know the ins and outs of all of the major players and emerging contenders.
Putting your brand back in front of visitors who came to your site but didn’t convert is an effective way to stretch your paid search campaign dollar.
We optimize our ads with search intent in mind, leveraging the latest advances of AI-powered search algorithms.
For paid search to be effective, ad messaging needs to be consistent between paid and organic search optimization efforts.
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