SEO and UX Optimization, the WordPress Way
Web design has come a long way over the years. Most business goals can be achieved without having to commission a team of designers and developers to build a site from scratch. Sure, a completely custom design might make sense for an enterprise company with a need for a complex web application and a huge budget to burn through. But for most of the businesses out there, it’s overkill and not worth the expensive price tag.
Enter WordPress. WordPress runs on open source software with built-in SEO advantages. And with a robust market of professionally developed templates, called themes, WordPress makes it easy to stand up a beautifully designed site in a fraction of the time.
There are thousands of themes out there, ranging from free at the low end to $60 – $80 at the premium end. But the range of quality is equally vast, and even a premium theme requires a bit of customization to get exactly what you want out of it.
The Gator SEM Approach
We don’t hide the fact that we will purchase a premium theme and customize it to suit your needs and preferences. What you’re paying for is our time and expertise on sourcing a theme that is mobile-friendly, optimized for good UX (now a Google ranking factor), easy to self-administer, and future-proof.
We take a theme that got you 80% of the way there, and sprinkle some of our magic dust to get it the rest of the way. This approach does reduce some flexibility, but what you’re giving up is usually pretty trivial when you realize you cut your design costs by 80% as well.
Cost is dependent on how much content and customization is required, but typically ranges from $2,500 to $5,000, a bargain compared with the $20,000+ price tag a completely custom site can carry. Going this route also speeds up the time it takes to get your new site live. And as our results attest, you sacrifice nothing in terms of quality.
WordPress Theme Customization Services
We conduct a global search of expertly coded and designed WordPress themes based on your goals, brand vision and preferences, laying the foundations for a solid web presence.
We take your existing website and optimize it for conversions by streamlining the user experience and aligning your messaging across channels and landing pages.
Sometimes out of the box doesn’t cut it. Fortunately WordPress has a plethora of professionally developed plugins that can get the job done. Our experienced web developers can help source plugins that are well supported and flexible enough to meet your needs.
All clients that use our WordPress customization services have the option to host with us for free for one year. After the first year, you can choose to keep your hosing with us for only $99 per year.
Our lead forms are fully integrated with Salesforce and other CRM solutions, without having to pay a pricey back-end developer to set up and maintain it. You will receive qualified leads in one convenient place.
When prospective customers sign up for your newsletter or fill out a quote form, they’ll receive an automated email from you with next steps, keeping the level of engagement high.
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