Expanding Regional Real Estate Firm Grows Web Presence

Industry: Real Estate

Services: Search Engine Marketing, Search Engine Optimization, Content Marketing, WordPress Theme Customization


Rabell Realty is a women-owned and operated real estate brokerage serving multiple areas within Florida, including the Gainesville and Tampa area. While the brokerage is relatively new, Kristen and Rebecca are seasoned veterans in the real estate scene, and also recently launched a property management company.

What We Did

There was an immediate need in the first year to show up in search results when potential customers were looking to buy or sell a home. We helped them establish authority in their market areas with local citations, website optimizations, and landing pages designed to target specific neighborhoods with the goal of converting homeowners into potential listing appointments. We also began managing their PPC campaigns through Google Ads in 2020.

Search Engine Optimization

Content Marketing

Landing Page Creation

WordPress Theme Customization

2020 Results

Rabell Realty Group now appears on the first page of Google results for major real estate terms in Gainesville.

From January 2020 through October of 2020, they also saw a 40%+ increase in several organic search metrics, including new users and registrations.

On the paid search side, they saw a 148% increase in buyer registrations as compared to the same period in 2019.

total buyer leads
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CTR on Google Ads
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Clients Love Us

Kristen Rabell and Rebecca Johnson

Rabell Realty Group/KNR Property Management

They are some of the most knowledgeable professionals I've had the experience and pleasure to work with in the SEO/SEM field. If you are lucky enough to have him work with you then you are already winning.

Carissa Blaser

Carisa Blaser

Pure Aesthetics

Gator SEM has been very helpful. Mat is reliable, trustworthy and great to work with. His work is timely and professional, always 2 steps ahead!

Michael Provost

Ovation Construction

Gator SEM did an excellent job collaborating with my company to build our website. We will be using their services in the future.

Frank Mentlick

Bourbon Society of Central Florida

They were extremely helpful in transitioning our website over to WordPress and getting us setup with the essentials we needed for our group.

Our Services

Search Engine Marketing

Email Marketing

Search Engine Optimization

Content Marketing

Social Media Marketing

WordPress Theme Customization